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When:
June 2, 2023 – June 3, 2023 all-day
2023-06-02T00:00:00-04:00
2023-06-04T00:00:00-04:00
Figment Social Media Bootcamp – Frontend Employee and Management Training Curriculum
Goal: Frontend employee and management training. Provide insight into processes developed for the Social Team, the reporting that was created to assist with scalability, and ‘product’ offerings.
Presentations / Working Sessions – Product Offerings
- Social Media Channels Overview – Which Channels Work for Which Verticals [Presentation]
- Meta Ad Types and When to Use Them [Whiteboard / Demo / Skills training]
- Meta Machine Learning [Presentation]
- Meta Ads in a Post-iOS 14.5 World [Presentation]
- Business Manager Governance, Pixel Installation, Event Prioritization & Domain Verification [Whiteboard / Demo / Skills training]
- Reputation Management & Reviews [Presentation]
- Social Contests & Rules 101 [Presentation]
- Persona Development & Copywriting; ChatGPT and prompt engineering [Whiteboard / Group Exercise]
- Support, Compliance, Dealing with Rejected Ads
Operations / Processes – Management Training
- Daily standups, side-by-sides and 1:1 strategic working session
- Waterfall system, monthly tasks and “Due but not done” reports – probably won’t translate.
- Kanban boards (with weekly meetings to review)
- Month-over-month cost reconciliation report
- Budget Worksheet
- Reporting and Benchmarking
- Defining a scope of work based on proposed deliverables / RFP.
- Methodology for determining resources and bandwidth based on defined scope of work.
- Developing SOPs and best practices; Training calendar