Calendar

Figment Social Media Bootcamp – Frontend Employee and Management Training Curriculum

Goal: Frontend employee and management training. Provide insight into processes developed for the Social Team, the reporting that was created to assist with scalability, and ‘product’ offerings.

Presentations / Working Sessions – Product Offerings

• Social Media Channels Overview – Which Channels Work for Which Verticals [Presentation]
• Meta Ad Types and When to Use Them [Whiteboard / Demo / Skills training]
• Meta Machine Learning [Presentation]
• Meta Ads in a Post-iOS 14.5 World [Presentation]
• Business Manager Governance, Pixel Installation, Event Prioritization & Domain Verification [Whiteboard / Demo / Skills training]
• Reputation Management & Reviews [Presentation]
• Social Contests & Rules 101 [Presentation]
• Persona Development & Copywriting; ChatGPT and prompt engineering [Whiteboard / Group Exercise]
• Support, Compliance, Dealing with Rejected Ads

Operations / Processes – Management Training

• Daily standups, side-by-sides and 1:1 strategic working session
• Waterfall system, monthly tasks and “Due but not done” reports – probably won’t translate.
• Kanban boards (with weekly meetings to review)
• Month-over-month cost reconciliation report
• Budget Worksheet
• Reporting and Benchmarking
• Defining a scope of work based on proposed deliverables / RFP.
• Methodology for determining resources and bandwidth based on defined scope of work.
• Developing SOPs and best practices; Training calendar